Honda Malaysia’s ‘Gen H’ roadshow hits Penang this weekend – funfair, video games, freebies at Juru Auto Metropolis

After final weekend’s carnival in Johor Bahru, Honda Malaysia’s ‘Gen H’ nationwide roadshow marketing campaign heads north to Penang this weekend. The occasion can be held on the Juru Auto Metropolis on the mainland from June 10-11, 11am until 11pm.

As with the JB opening spherical, the Penang Gen H occasion could have funfair rides, a ‘carnival’, ‘a bunch of actions’, video games and ‘irresistible freebies’. In fact, the complete vary of Honda’s e:HEV hybrid fashions (Metropolis, Metropolis Hatchback, Civic and HR-V) can be there for viewing and take a look at drives. Better of all, admission is free.

Recently launched, Gen H is a marketing campaign for HM’s hybrid tech and fashions, with the ‘H’ representing ‘Honda, Hybrid and Hype’. The corporate could have a nationwide roadshow “to share the enjoyment and enjoyable of Honda’s hybrid expertise with Malaysians”.

“Honda Malaysia was the pioneer in introducing hybrid expertise to Malaysians 19 years in the past after we provided the Built-in Motor Help (IMA) expertise within the Civic Hybrid. Response to the IMA was constructive and we went on to introduce the Sport Hybrid i-DCD in 2017 within the Metropolis and Jazz, which had been value for money, enjoyable to drive and efficiency pushed, catering to the mass market. This successfully modified the notion of hybrid automobiles amongst Malaysians,” stated HM’s MD and CEO Hironobu Yoshimura.

“As we speak, the expertise has developed considerably, with the most recent in our superior hybrid expertise, the e:HEV, a two-motor hybrid system offering highly effective efficiency and effectivity on the identical time whereas holding to the fun-to-drive DNA of Honda,” he added.

As we speak’s e:HEV hybrid powertrain works very differently from the IMA and i-DCD, with far more miles lined with out the ICE, leading to considerably higher gasoline economic system.

The 1.5L e:HEV powertrain was first launched to Malaysians in 2020 with the City, and it was a world debut for the sedan’s RS e:HEV variant. HM then rolled out the e:HEV for the City Hatchback and HR-V in 2022.

The most recent and strongest model of the expertise debut in November 2022 with the Civic FE. The two.0L powertrain makes 184 PS/315 Nm, and trumps the Civic Turbo in each 0-100 km/h acceleration (7.9 seconds vs 8.3 to eight.5 seconds) and gasoline consumption (4.0 litres per 100 km vs 6.3 litres for the turbo) for a win-win.

Up to now, HM has bought greater than 2,800 models of Metropolis with e:HEV tech, over 1,600 models of the Metropolis Hatchback and greater than 2,600 models of the HR-V Hybrid. Near 600 models of the Civic e:HEV have been shifted.

After Penang, the Gen H roadshow will head to the Klang Valley for the finale at Stadium Bukit Jalil’s Carpark C on June 17-18.